What the Southwest Rapid Rewards card does
The Southwest Rapid Rewards Credit Card is a co-branded card issued by Chase in partnership with Southwest Airlines. It earns points on every purchase you make, and those points convert directly into Southwest flights, seat upgrades, and other travel benefits. Unlike some airline cards that lock you into a specific airline's ecosystem, Southwest operates an open seating model, which means your points go further because you are not paying extra for seat selection.
The card comes in two versions: the Performance Business card (aimed at business owners) and the Personal card (for individual travelers). Both earn the same points per dollar spent, but they differ in annual fees, sign-up bonuses, and some perks. The Personal card costs $69 per year; the Business card costs $99 per year. Both waive the first year's fee.
Points earned on this card never expire as long as your account remains open and active. That means you can accumulate them over time without pressure to use them when ready, which is different from some other airline programs that impose expiration dates.
Key Takeaways
- The Southwest Rapid Rewards card earns 2 points per dollar on Southwest purchases and 1 point per dollar on everything else, with no category restrictions or rotating categories to track.
- The sign-up bonus typically offers 40,000 to 75,000 points (the exact amount changes periodically), which can cover one or more round-trip flights depending on the route.
- You earn a free flight voucher every year on your cardmember anniversary, which Southwest calls a Companion Pass benefit when you meet spending thresholds.
- Points do not expire as long as your account stays open, so you can save them for expensive routes or peak travel times without losing them.
- The card's value depends heavily on how often you fly Southwest and whether you value the annual perks enough to offset the yearly fee.
How points convert to flights and what they cost
Southwest prices flights in points rather than fixed dollar amounts. The same route might cost 8,000 points one day and 12,000 points another, depending on demand and how far in advance you book. Off-peak flights (early morning, late evening, or less popular routes) tend to cost fewer points; peak times cost more. You can see the point price for any flight before you book, so there are no surprises.
A domestic round-trip flight on Southwest typically costs between 8,000 and 15,000 points, though longer routes or peak travel dates can run higher. International flights (Southwest serves Mexico, Central America, and the Caribbean) generally cost more points than domestic routes. The card's sign-up bonus of 40,000 to 75,000 points can therefore cover one to three round-trip flights depending on when and where you travel.
You can also use points to upgrade your seat from the standard open seating to an earlier boarding position, which gives you a better choice of seats. These upgrades cost far fewer points than a full flight — typically 1,500 to 5,000 points depending on the route.
Annual fees and the anniversary bonus
The Personal card charges $69 per year after the first year; the Business card charges $99. These fees are not waived after the first year, so you pay them annually as long as you keep the card open. Whether the card makes financial sense depends on whether you fly Southwest often enough to recoup that cost in points value.
Both versions include an anniversary bonus: each year on your cardmember anniversary, you receive a free flight voucher good for one round-trip flight on Southwest. Southwest calls this a "Companion Pass benefit" when you meet certain spending thresholds, though the terminology can be confusing. The voucher itself has no point value attached — it is a separate benefit. This annual voucher alone can offset the card's annual fee if you fly Southwest at least once per year.
The card also includes a Rapid Rewards Dining program that lets you earn bonus points when you eat at participating restaurants and book through the card's dining portal. The bonus is typically 10 points per dollar spent, which is much higher than the standard 1 point per dollar on non-Southwest purchases.
Sign-up bonuses and how to use them
When you first open the account, Southwest offers a sign-up bonus if you spend a certain amount within a set timeframe — usually $1,000 to $2,000 in the first three months. The bonus amount varies; it has ranged from 40,000 to 75,000 points in recent years. You should check the current offer before explore, because the bonus changes periodically and the amount you receive depends on when you explore.
To earn the bonus, you must meet the spending requirement using the card itself. Authorized user spending typically counts toward the requirement, but balance transfers and cash advances do not. Once you hit the spending threshold, the bonus posts to your account within one to two billing cycles.
The sign-up bonus is the single largest point earning opportunity when you first open the card. Many cardholders use it to book a flight they were already planning to take, which effectively reduces the cost of that trip. Others save the bonus points and combine them with ongoing earning to fund a larger trip later.
Earning rates and how they compare
The Southwest Rapid Rewards card earns 2 points per dollar on all Southwest Airlines purchases (flights, seat upgrades, and in-flight purchases) and 1 point per dollar on everything else — groceries, gas, restaurants, utilities, and any other purchase category. There are no rotating categories, no quarterly bonuses to set up, and no caps on earning. Every dollar you spend earns at a fixed rate.
This simplicity is a strength if you value predictability and do not want to track bonus categories. It is a weakness if you spend heavily in categories like groceries or gas, where other cards offer 3 to 5 points per dollar. The card's value proposition assumes you fly Southwest frequently enough that the 2x earning on Southwest purchases, plus the annual voucher, justifies keeping it open.
If you do not fly Southwest at all, this card has little value. If you fly other airlines primarily, a general-purpose rewards card or a card from a different airline may serve you better. The card is designed for people who have chosen Southwest as their primary airline.
Other perks and protections
The Southwest Rapid Rewards card includes standard credit card protections: purchase protection (coverage if an item you buy is damaged or stolen), return protection (refunds for returned items if the merchant refuses), and trip cancellation insurance (reimbursement if you have to cancel a prepaid trip due to covered reasons like illness or injury).
The card also waives baggage fees on your first two checked bags when you fly Southwest. This is a concrete benefit: Southwest charges $35 for the first checked bag and $40 for the second when you do not have the card, so two round-trip flights can save you $150 to $300 in baggage fees alone. This benefit applies to you and any companion traveling on the same reservation.
You also receive priority customer service through a dedicated phone line and online chat, though the practical difference from standard customer service is often minimal. The card includes roadside information, emergency medical and dental referral services, and travel delay reimbursement (coverage if your flight is delayed more than 12 hours).
When this card makes financial sense
The Southwest Rapid Rewards card is worth keeping if you meet at least one of these conditions: you fly Southwest at least twice per year; you spend enough on the card to earn points that cover a flight annually; or you value the baggage fee waiver and other perks enough to justify the annual fee on their own.
The card is not a good fit if you rarely fly, fly other airlines primarily, or have no interest in accumulating points for future travel. The annual fee is real money, and it only makes sense if the benefits you actually use exceed that cost.
If you are new to credit cards or have limited credit history, note that airline cards typically require good to excellent credit (a credit score of 670 or higher). If your score is lower, you may want to build credit with a different card first before explore for this one.
Frequently Asked Questions
Do my points expire if I do not use them?
No. Southwest Rapid Rewards points do not expire as long as your account remains open and active. You can accumulate them indefinitely without losing them. However, if your account is closed for inactivity (typically 24 months with no activity), the points may be forfeited, so occasional use keeps your account alive.
Can I transfer my points to someone else or use them for something other than flights?
You cannot transfer points to another person's account. You can use points to book flights for other people (including family members), but the points must remain in your account. Southwest also allows you to redeem points for seat upgrades, in-flight purchases, and hotel stays through their partner network, though flights are the most straightforward redemption.
What happens to my points if I close the card?
Your points remain in your Southwest Rapid Rewards account even after you close the credit card. The card and the rewards account are separate, so closing the card does not erase your points. You can still book flights with those points using your Rapid Rewards account number.
Is the annual fee worth it if I only fly once a year?
That depends on the value of the benefits you use. The anniversary bonus (a free round-trip flight voucher) can be worth $100 to $400 depending on the route. The baggage fee waiver saves $70 to $80 per round-trip flight. If you fly once per year and check bags, the benefits likely exceed the $69 annual fee. If you do not check bags and do not value the voucher, the fee may not be justified.
How does this card compare to Southwest's other credit card offers?
Southwest offers the Rapid Rewards card (the standard option), the Rapid Rewards Priority card (higher annual fee, higher sign-up bonus, and additional perks), and the Rapid Rewards Business card. The Priority card costs $199 per year but includes a higher anniversary bonus and additional benefits. Choose based on how often you fly and whether the extra perks justify the higher fee.