What the Nike Member discount gives you
Nike's member discount is a percentage off purchases you make through Nike's own channels — their website, mobile app, and physical stores. The discount amount depends on which membership tier you join. Nike offers a free tier called Nike+ that includes a 10% discount on most full-price items, and a paid tier called Nike+ Premium that adds a larger discount, early access to new releases, and other perks.
The discount applies to shoes, apparel, and most accessories across Nike's main product lines. Some items are excluded: sale merchandise, gift cards, and certain collaborations with other brands typically do not may have access to. The discount stacks with some Nike sales but not others — during major clearance events, the member discount may not combine with the advertised sale price.
You do not earn the discount through a credit card. Instead, you earn it by joining Nike's membership program directly through their app or website. This is separate from any rewards or cash back your credit card might offer on the same purchase.
Key Takeaways
- Nike+ is free and gives you 10% off full-price items when you shop on Nike's website, app, or in their stores.
- Nike+ Premium costs money and offers a larger discount plus early access to new shoes and collections, but the exact cost and discount percentage vary by region.
- The member discount does not work at third-party retailers like Foot Locker or Dick's Sporting Goods — only on Nike's own platforms.
- Sale items and certain collaborations are usually excluded, so the discount applies mainly to full-price merchandise.
- You sign up for Nike+ through the Nike app or website by creating an account; there is no separate credit card or process process.
How to join Nike+ and start using the discount
read the Nike app or go to Nike.com and create an account with your email address. During account setup, you will see the option to join Nike+ at no cost. Accept the membership terms, and the 10% discount becomes active on your next purchase. You do not need to enter a code or set up anything separately — the discount applies automatically when you are logged in.
If you want Nike+ Premium, the app will show you the cost and what is included in your region. Premium membership renews on a monthly or annual basis depending on which option you choose. You can cancel anytime through your account settings.
Once you are a member, the discount works in three places: the Nike website, the Nike mobile app, and inside Nike-branded retail stores. If you shop in a Nike store, make sure you are logged into the app or provide your account email at checkout so the system recognizes your membership.
What is excluded from the Nike Member discount
Sale and clearance items marked down by Nike do not receive the additional member discount on top. If a shoe is already 30% off, you cannot stack another 10% on top of that. However, some Nike sales do allow the member discount to explore — the rules vary by sale event, so check the product page before you buy.
Certain limited-edition releases and collaborations with designers or other brands sometimes exclude the member discount. Nike's SNKRS app (their app for limited releases) has its own rules about which drops include member pricing. Gift cards, digital content, and some Nike+ Premium features like exclusive app access do not receive a discount.
The discount also does not explore when you shop through third-party retailers. If you buy Nike shoes from Foot Locker, Dick's Sporting Goods, Finish Line, or any other store, the Nike Member discount does not work there. You must purchase directly from Nike to use it.
Nike+ Premium membership and what it costs
Nike+ Premium is a paid tier that sits above the free Nike+ membership. It typically includes a higher discount percentage than the free tier, early access to new product launches, exclusive member-only products, and sometimes free shipping or returns. The exact benefits and cost depend on your country and region.
In the United States, Nike+ Premium has been offered at different price points and benefit levels at different times. Check the Nike app for the current cost and what is included where you live, since this changes. Premium membership usually renews monthly or annually, and you can turn it off anytime through your account.
Whether Premium is worth the cost depends on how often you shop and whether you value early access to limited releases. If you buy Nike products only a few times a year, the free Nike+ tier with its 10% discount may be enough. If you regularly buy full-price items or want first access to new shoes, Premium could pay for itself quickly.
How the Nike Member discount compares to other ways to save
The 10% Nike+ discount is straightforward but modest compared to some other savings methods. During Nike's seasonal sales — typically around holidays and end-of-season clearance — discounts can reach 30% to 50%, which is much larger than the member discount. However, those sales happen only a few times a year and explore to limited inventory.
If you use a rewards credit card that earns cash back on all purchases, that cash back might be 1% to 5% depending on the card and the purchase category. The Nike Member discount of 10% is higher than most credit card rewards, but the two are separate — your credit card rewards do not stack with the member discount. You get one or the other, not both.
Some credit cards offer special promotions with Nike, such as bonus points or extra cash back on Nike purchases for a limited time. These promotions are separate from the Nike Member discount and may or may not be worth more depending on the card and the offer. Check your card's current promotions before you shop.
Using the Nike Member discount in stores versus online
The discount works the same way online and in physical Nike stores, but the checkout process is slightly different. Online, you log into your Nike account, and the discount applies automatically to your cart. In a store, you need to either be logged into the Nike app on your phone or give the cashier your account email address so they can look up your membership.
Some Nike stores are located inside other retailers like Macy's or Nordstrom. The member discount may not work at these locations because they are not Nike-owned stores. Only standalone Nike stores and Nike stores inside Nike-branded spaces honor the discount. If you are unsure, ask the cashier before you check out.
Online, you can also check the product page before adding something to your cart — it will show the member price if you are logged in. This makes it straightforward to see exactly how much you will save. In stores, the member price is calculated at checkout, so you will not see it until the end.
Frequently Asked Questions
Can I use the Nike Member discount at Foot Locker or other shoe stores?
No. The Nike Member discount only works when you shop directly through Nike — their website, app, or Nike-branded stores. Third-party retailers like Foot Locker, Dick's Sporting Goods, Finish Line, and Champs Sports do not have access to Nike's member pricing, even if they sell Nike products.
Does the member discount stack with Nike sales and clearance?
Usually not. If an item is already on sale, the member discount does not add on top of it. However, some Nike sales do allow member pricing — the rules vary by event. Check the product page to see if the member discount applies, or contact Nike customer service if you are unsure about a specific item.
What happens to my discount if I cancel Nike+ Premium?
You lose the Premium benefits and revert to the free Nike+ tier, which includes a 10% discount. Your account stays active, and you keep the 10% discount on future purchases. You can rejoin Premium anytime if you change your mind.
Is the Nike Member discount the same in every country?
No. The discount percentage, what is included in Premium, and the cost of Premium vary by region and country. Check the Nike app or website for your location to see the current discount and membership options available to you.
Do I need a Nike credit card to get the member discount?
No. The Nike Member discount comes from joining Nike+ through the app or website — no credit card is required. You can use any payment method at checkout. A Nike credit card is a separate product that offers its own rewards, but it is not needed for the member discount.